Luis Jaramillo
Managing Partner
Former CRO at Addi (a16z-backed) and Leal (Rakuten-backed). Led revenue across multiple markets and stages. Now focused full-time on acquiring and operating service businesses in the US.
LinkedInRecurring revenue. $1M–$5M. SBA-backed. We close.
Real reply, same day. No forms, no funnels.
Track Record
Residential and commercial cleaning company. Acquired January 2025.
Denver, CO · Houston, TX (launched 2026).
A 15-year-old cleaning business in Denver, anchored in low-margin commercial contracts with one customer at ~40% revenue concentration and a Google profile with 7 reviews. 15 months later: three transformations and a new market.
What we've achieved in the
first 15 months.
Monthly residential revenue
Feb 2025 — Apr 2026
$37K
Feb 2025
$111K
Apr 2026
Google reviews
Homes cleaned per month
82%
Recurring residential revenue
~50%
Gross margin
How we did it
Three changes.
Exited low-margin commercial subcontracting in favor of direct-to-consumer recurring B2B and residential cleaning. Residential gross profit roughly doubled and crossed above commercial mid-2025, eliminating the customer-concentration risk we identified at acquisition.
Customer at the center: easy to book, fast to respond, the right cleaner matched to each home. New visual identity, residential website with local SEO, optimized Google Business Profile, automated review workflow, and a real-time quoting tool that converts inbound leads in minutes. Google Ads is one of several acquisition channels.
Replaced manual scheduling and contractor coordination with a systemized model. The result is a business that runs on documented processes — not founder presence.
Expansion
We launched Houston as our second market — same playbook, same operator, on the ground from day one. More to come.
Market 01
Denver, CO
Original · 2025
Market 02
Houston, TX
Launched · 2026
Market 03
Coming soon
Sourcing · 2026
What We Buy
Too small for private equity. Too operational for search funds. We buy the businesses in between — established, profitable, and held back by systems the current owner hasn't had time to build.
Criteria
What we look for
How We Operate
M ost buyers acquire a business, install a manager, and wait for results. We operate differently. When we acquire a business, one of us moves in — not a hired GM, not a quarterly check-in. We run the operation alongside the existing team until it performs at a higher level.
That's how Kathy Clean went from a commercial-heavy book with no digital presence to +$150K/month in 15 months. Not strategy decks. Execution.
CRM, scheduling, reporting, lead generation. The tools that let a business run without constant intervention.
We document what works, fix what doesn't, and build playbooks the team can actually follow. Repeatable beats heroic.
Pricing, retention, inbound channels. We build the revenue engine after the operational foundation is solid.
We keep what's working, support what isn't, and give the existing team the structure to perform better than before.
The Team
We get inside traditional service businesses and turn them around. Not financiers who happen to buy companies. Not consultants who write decks. The kind of people who actually run things.
Managing Partner
Former CRO at Addi (a16z-backed) and Leal (Rakuten-backed). Led revenue across multiple markets and stages. Now focused full-time on acquiring and operating service businesses in the US.
LinkedIn
Finance
17+ years in corporate and investment banking at Citibank. Brings financial rigor, deal structuring, and capital markets experience to every acquisition.
LinkedIn
Growth
Product leader and operator focused on scaling early-stage and growth businesses across international markets. Builds the demand engine and the systems that compound it across the portfolio.
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Operations
Business Strategist with experience scaling revenue teams and GTM operations across high-growth companies. Drives operational continuity and process implementation across the portfolio.
LinkedInFor Sellers & Brokers
We move fast. We have financing in place.
We don't waste anyone's time.
What we close
How we work
For brokers
We're active buyers with a track record of closing. We work repeat relationships and we don't tire-kick.
Get in touch
Curuba Ventures info@curuba.venturesOne email reaches the team. Same-day reply from a partner.
For Investors
We acquire undervalued service businesses with recurring revenue, improve operations, and create value through execution. No financial engineering. No turnarounds. Real businesses, run better.
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If you're interested in co-investing or want to understand our pipeline in more detail, reach out.